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For more information see our Privacy Policy. Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. The changes to the Roblox game, including the chance to tend the grass or to earn a virtual hawk who will sit on the shoulder of a player’s avatar across the platform, were introduced just before the tournament began. And, upstairs, we hope an 18-year-old might be playing Race to Wimbledon on Fortnite.” And if a parent is watching on TV, there might be a child in the same room who is watching while playing WimbleWorld on Roblox. “If Wimbledon is not always watched on terrestrial TV any more, then it is watched on a phone. Live broadcast audiences for the tournament remained high, despite an increase in media platforms, said Clements. If video gaming does not lead teenagers straight to the local tennis court, the AELTC hopes it may develop new fans of the championship.
“But the way people enjoy gaming has changed dramatically, so we called in specialists.” We saw that from early on,” said Clements, speaking just as Murray lost on Friday evening. With the Fortnite game, players start out in the lobby alongside a virtual Murray, and then go out into the suburb, through parks into the city, via the golden postbox that marks Murray’s Olympic triumph, passing well-known landmarks such as Big Ben and the London Eye, through Wimbledon village and around larger-than-life obstacles such as giant strawberries and tennis rackets. Revenue will be invested in youth tennis. Players of Race to Wimbledon, the new Fortnite title, will speed to Centre Court on foot, by road and air, while the Roblox platform offers younger gamers the chance to mow the grass and paint the baseline in WimbleWorld. “There’s a huge heritage beyond simply enjoying the sport, encompassing people who don’t really enjoy the sport, or even any other sport.” “We’ve always said Wimbledon transcends the sport, but we needed to evolve ways to engage with new people,” he added. “We wanted to involve some of our core elements, like the grass and the strawberries and cream, as well as, ultimately, the tennis itself.”
“It’s important to have a strong presence in gaming,” said Chris Clements, who runs the club’s digital product arm. A collaboration with Tennis Clash, a leading mobile game, has also been unveiled. Also new is an upgraded WimbleWorld Roblox experience, introduced for younger players, and a tennis app called Wimbledon Smash. Served at pace for the first time this Wimbledon is an online, branded Fortnite race game, featuring Andy Murray.
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